top of page

Our Approach

While every situation is unique and requires some customization to our approach, we begin with a proven methodology, and enhance as necessary to meet your particular needs. 

Who We Are

Ken Wilson | Principal and Founder

Ken is a business growth and communications leader with proven success in a variety of business sectors including national and regional health systems, retailers and financial institutions. He is an outcomes-minded marketer who brings pivotal, creative and candid counsel to the C-Suite and senior Marketing partners.  He has been an executive consultant to CEO’s, Boards of Directors, and senior Marketing partners helping guide them through constantly evolving marketing and competitive environments.

Our Clients

Below are just a few of the brands our principals have worked with. Click on the logo for a glimpse into the work.

MARKET  RESEARCH

  • Design

  • Supervision

  • Analysis

  • Quantitative, Qualitative, Ethnographic

  • Online and Offline

BRANDING

  • Audits

  • Architecture 

  • Identity 

  • Planning

  • Strategy

CREATIVE

  • Concepting

  • Development

  • Production in all media platforms

STRATEGY

  • Marketing

  • Advertising

  • Brand

  • Creative

  • Digital

  • Messaging

  • Business

Our Services

While our strength is in creating and developing effective brands for our clients, we also provide a myriad of services to solve marketing and advertising needs.

Our Process

Presentation of initial discovery findings.

In-Depth Interviews (IDI’s) with key stakeholders, including C-suite, key board members, community leaders, and leaders and rising stars in operations, sales, marketing and other company roles.

Audit of Competitor brand positioning and messaging.

Audit of existing marketing research and previous brand plans.

Audit of existing brand messaging, especially websites, social channels, environmental, advertising and internal positioning.

Briefings with key team members to clearly understand current situation, needs and desired outcomes.

– 1 –

The BrandSource Group will create a strategic insights brief and begin to explore several potential approaches to a new (or refined) brand positioning. These approaches will be filtered down to a few (3-5) potential brand positions.

– 2 –

The potential brand positions will be shared with the client team and further refined/revised to yield several viable options.

– 3 –

We will then test the potential options with your target audiences to determine which of the positions has the most salient and believable message.

– 4 –

Once a position has been tested and proven, The BrandSource Group will then build out a brand strategy providing guidance on how to leverage the brand effectively, identify the best platforms for messaging the brand, a brand standards guide, and a brand campaign concept that illustrates how the brand message can be told through various media platforms. We will also provide an internal launch plan as part of the strategy so that your associates will fully understand the new brand message.

– 5 –

The final brand strategy is put into presentation form and will be presented to key stakeholders.

What We Do

The BrandSource Group is a professional advisory firm of experienced, executive level marketing, advertising and creative professionals. Our strength is in creating, developing and refreshing brands and brand strategies for companies interested in growing their business through the enhanced awareness and trust of a clearly articulated and relevant brand position. 

We have provided strategic counsel to CEO’s, Board of Directors, Marketing teams and strategic and business development groups of firms of all sizes. Our goal is to always be personally accessible to you, never handing off your business to junior level associates.

Our proven approach involves a holistic process to develop custom crafted brand strategies focused on growing your business.

MARKETING CONSULTANTS

Delivering clarity and creativity

Briefings with key team members to clearly understand current situation, needs and desired outcomes.

Audit of existing brand messaging, especially websites, social channels, environmental, advertising and internal positioning.

Audit of existing marketing research and previous brand plans.

Audit of Competitor brand positioning and messaging.

In-Depth Interviews (IDI’s) with key stakeholders, including C-suite, key board members, community leaders, and leaders and rising stars in operations, sales, marketing and other company roles.

Presentation of discovery findings and outline of approach moving forward.

STRATEGY

  • Marketing

  • Advertising

  • Brand

  • Creative

  • Digital

  • Messaging

  • Business

CREATIVE

  • Concepting

  • Development

  • Production in all media platforms

BRANDING

  • Audits

  • Architecture 

  • Identity 

  • Planning

  • Strategy

MARKET RESEARCH

  • Design

  • Supervision

  • Analysis

  • Quantitative, Qualitative, Ethnographic

  • Online and Offline

Our Services

While our strength is in creating and developing effective brands for our clients, we also provide a myriad of services to solve marketing and advertising needs.

Our Services

While our strength is in creating and developing effective brands for our clients, we also provide a myriad of services to solve marketing and advertising needs.

 We strive to work as an extension of your team, bringing a depth of specialty experience that amplifies and expands your available resources. Our legacy of building and growing successful brands spans across multiple industries, with concentrations in healthcare, financial and retail service sectors.

bottom of page